ADPR 180: Public Relations Principles
Final Exam Practice Test
Ekachai
True or False
1.One of the current audience trends in the U.S. indicates that most people either strongly support or oppose single issues.T
2.Senior citizens were found to be good candidates for volunteer work.T

3.A signed release from an employee is not needed if he or she appears in a company advertisement.F

4.One of the grounds for a libel suit is that the statement must be false.T

5.Newspaper staffs are so large that there is no need to rely on information provided by PR people.F

6.The U.S. Census Bureau predicted that by the year 2010, Anglos will make up 80 percent of the U.S. population.F

7.Ideas cannot be copyrighted but an expression of ideas in a tangible form can.T

8.The term ‘defamation’ stands for a printed falsehood.F

9.Government documents and reports are protected by the copyright laws.F

10. The work of an author becomes the public domain 25 years after the author’s death.F

11. A company could be taken to court if its employees sent an ethnic or sexist joke to others via the company’s email system.T

12. A pile of press clippings is a good way to determine if the audience understood the message.F

13. International public relations refers only to PR that is practiced by countries outside the U.S. on the government of the U.S.F

14. When supplying stories or ideas to monthly magazine editors, PR writers can contact the editors one or two weeks before the publication time.F

15. One way of measuring PR message exposure would be by checking for increases in sales, donations.

F

Multiple-choice questions

16. Which of the following is NOT an objective for a PR person? 

a. message modification

b.message exposure
c. accurate dissemination of the message
d. attitude change
A
17. Which federal agency regulates and polices product claims in advertising and product publicity?
a. FDA
b. EPA
c. SEC
d. FTC
D
18. Which one of the following is NOT usually provided to a newspaper reporter inquiring about an employee?
a. ethnicity
b.job title and responsibilities
c. beginning employment date
d. confirmation that the person is an employee
A
19. To prevent an incident from becoming a full-blown crisis, an organization must respond within 
a. 12 hours
b. 48 hours
c. 24 hours.
d. 72 hours.
C
20. Which statement is TRUE?
a. Source credibility is an important factor in creating a message believability
b. There are more TV stations than newspapers in the U.S.
c. Because newspapers are commercial institutions, there usually is a fee for printing a news release.
d. Radio is most effective for a message requiring absorption of details.
A
21. Industries in other countries often hire public relations firms to represent them before the U.S. government in order to 
a. market cultural exchanges.
b. ward off protectionist moves against them
c.sell products to governmental entities.
d. All of the above.
D
22. According to “The right tools for the right jobs” handout, which communication tactic is best used when you want to disseminate information to many journalists at once and inviting questions on the spot?
a. press release
b. phone call
c. press conference
d. special events
C
23. According to Hallahan's Integrated Media Model, when choosing mass media as a PR tool, we need to realize that the audience involvement is more likely to be
a. low
b. moderate
c. high
d. None
A
24. Mass media have the most influence in what stages of the adoption process?
a. interest and adoption
b. awareness and interest
c.interest and trial
d. awareness and trial
B
25. Which statement is TRUE?
a. Anyone offering goods or services to the public is subject to “fair comment” by reviewers and the general public. 
b. According to our classs guest speaker on media relations, press conferences should be used often.
c. As PR practitioners increasingly use the Internet to reach their publics, interpersonal contact has become less important.
d. It is illegal for PR persons to provide information to the media about an employee’s title and job description.
A
26. Causes of consumer movement growth include the following EXCEPT
a. the support for “Let the buyer beware” philosophy
b.consumers’ dissatisfactions with shoddy products and services
c.public suspicion of Big Business
d. government’s willingness to regulate the business products and services
A
Short Answers
These are some possible questions.
•Why is evaluation important to a PR program? Identify and describe ways to measure message production, message exposure, audience awareness, attitude and action. You will be given a case study to apply your knowledge to this question. 

•What are the main functions and activities of governmental public affairs. A Case study will be given.

• What basic guidelines of copyright law should PR professionals know about?

• What are the latest demographics and characteristics of online audience in the United States?

• How do PR practitioners use the new communication technologies and/or the Internet in their PR work?