| Week | Reading Topics |
| Week 1
1/14 |
Distribute syllabus, course intro.
Chapter 1: What is Public Relations? |
| Week 2
1/21 |
Chapter 2: Evolution of PR
Guest speaker on international PR Note: No class on Monday, January 21 |
| Week 3
1/28 |
Chapter 2 continued
Guest speaker on PR and extremist groups |
| Week 4
2/4 |
Chapter 3: Ethics and Professionalism
Homework 1, p. 63, Would you take this client? |
| Week 5
2/11 |
Chapter 4: Individual in PR
Chapter 5: PR firms and departments Homework 2, case problem on p. 102 |
| Week 6
2/18 |
Chapter 6: PR research
Guest speaker on PR firms and departments (Mr. Phil Vollrath from Vollrath PR agency) |
| Week 7
2/25 |
Chapter 7: Program planning
Chapter 8: Communication process, tactics, integrated PR media model Homework 3: Case study on planning TBA |
| Week 8
3/4 |
Review, and Midterm exam, Monday, March 4
No class on Friday, March 6 (Gee attends PRSA Educators Academy Conference.) Class will be held on Wednesday, March 6 |
| Week 9
3/11 |
SPRING BREAK (MARCH 9-17) |
| Week 10
3/18 |
Chapter 9: Evaluation
Chapter 11: The audience/publics. The mass media. Homework 4: Ohio DOT's Rideshare Week Campaign, p. 176 |
| Week 11
3/25 |
Chapter 11 continues
NO CLASS Friday MARCH 29 and Monday APRIL 1, EASTER HOLIDAY Guest speaker on media relations |
| Week 12
4/3 |
Chapter 18: The Internet and new technologies, Online audience
Homework 5: Ashland Hospital, p. 379 |
| Week 13
4/8 |
Chapter 12: PR and the Law
Chapter 13: Corporate PR TERM PAPER DUE MONDAY APRIL 8 |
| Week 14
4/15 |
Chapter 14: Politics and Government
Guest speaker on military PR |
| Week 15
4/22 |
Chapter 15: International Public Relations
Chapter 16: Nonprofit organizations Guest speaker on nonprofit PR |
| Week 16
4/29 |
Course Review. |
| Week 17 | FINAL EXAM: Thursday, May 9, 10:30 a.m.-12:30 p.m. |