A.  Colleges and Universities

1.  President or Chancellor is top public relations officer of a university

2. Development and Public Relations Offices

a. Sometimes combined at small colleges
b. Development includes Alumni Relations and Fund-raising
c. University Relations Covers

-- News Services
-- Publications
-- Special Events

3.  Public Information Bureau

a. Produces News Releases
b.  Does Media Relations

4. Serving the Publics

a. Faculty and Staff
b. Students
c. Alumni and other donors
d. Government
e. The Community—residents, businesses
f Prospective Students
g.  Other Publics—media, parents, high schools, other colleges, Internet users, activist groups, general public, etc.

5.  Support for Advancement Officers--

Council for Advancement and Support of Education (CASE). Serves as a principal arm for education, building public understanding, improving government relations, monitoring federal legislation and regulations, among others.